In this episode of the Distillery Nation Podcast, we had the absolute pleasure talking with Suzanne Henrickson, founder of the Crafty Cask.
Suzanne by trade is a market researcher and storyteller and over the last few years, she has been focusing on telling the stories behind some of your favorite craft producers.
We chatted about her previous career and how that lead to the current business, how to tell stories about your brand, how to focus on those stories, favorites books, building a mailing list, social media tips for craft distilleries and so much more!
Listen to the interview on the web
LINKS AND RESOURCES MENTIONED IN THIS EPISODE
Books:
- Building a StoryBrand: Clarify Your Message So Customers Will Listen (Affiliate)
- A History of the World in 6 Glasses (Affiliate)
Suzanne's Advice:
"Go slow before you go fast!"
Thanks for Listening!
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