We’re excited to bring you the second part of our insightful series with Mark Beres, co-founder and CEO of Flying Leap Vineyards and Distillery, on the Distillery Nation Podcast. After exploring the significant headwinds in the craft spirits space in part one, we now shift our focus to solutions. In this episode, Mark and I dive into practical strategies and actionable advice to tackle the challenges that distillery owners are facing today.
With high production costs being a major hurdle, we discuss innovative ways to reduce expenses without sacrificing quality. Mark shares tips on optimizing operations, sourcing cost-effective materials, and leveraging technology to streamline production processes.
Securing capital is another critical issue in the craft spirits industry. We explore alternative funding options, including community-based financing and partnerships, that can help distillers access the resources they need to grow. Mark also emphasizes the importance of financial planning and maintaining flexibility in an unpredictable market.
As the craft spirits market continues to expand rapidly, standing out becomes more challenging. We discuss how distilleries can differentiate themselves through branding, product innovation, and targeted marketing strategies. Lastly, we explore ways to adapt to changing consumer behaviors, ensuring that your brand stays relevant and resonates with your audience.
Tune in to this episode for valuable insights that will help you not only navigate but thrive in the dynamic world of craft spirits.
Listen to the interview on the web
LINKS AND RESOURCES MENTIONED IN THIS EPISODE
- Flying Leap on the web
- Flying Leap on Instagram
- Resource Mention: Khan Academy
- Book: The Very Good News About Wine (Affiliate)
Thanks for Listening!
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